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Synopsis and Bio of the new book

Everyone is greatness material. We all are endowed with unlimited potential. Greatness is chained within us waiting to be unleashed. Unfortunately, in every generation, very few unchain their greatness. The overwhelming majority fails to attain any level of greatness at all.

In ‘Unchain Your Greatness’, the author recognized the four stages the great ones from diverse cultures and generations passed through to achieve their inherent greatness. Those who unchained their greatness were like everyone else except that they followed four straightforward steps (the 4 E’s). They Explored, Enacted, Endured, and Emancipated their greatness to the fullest.

The great ones explored and discovered what predisposed them to manifest greatness. They took bold actions based on their findings. Those who attained greatness also faced numerous obstacles as a result of taking massive actions and pursuing the road to greatness. However, they endured, outlasted continual setbacks, emptied themselves, and ultimately emancipated the greatness shackled within and left enduring legacies.

On top of providing the model the great ones adopted to unchain their greatness to the fullest, the book narrates the stories of great men and women from different religions, age-groups, and fields to show you the attitude and mindset they had as they progressed through these four simple phases. It also shares with you what the great ones discovered, the actions they took, the challenges they overcame, and the legacies they left because they unchained their greatness to the fullest.

Dr. Assegid Habtewold is a coach, speaker, and facilitator at Success Pathways, LLC. He is also the host of ‘Pick Yourself Up’ show that airs on Channel 16. Assegid serves diverse clients including some government agencies, major corporations, and community organizations. He is the author of four books. His latest book is entitled ‘The Highest Level of Greatness: purpose-oriented, vision-centered, and values-driven greatness’.

Know Your Wroth- Sunday June 10 @3 – 5 pm

If you’re in the DC metro area, don’t miss this inspirational and empowering event organized by Empowering Ethiopian Women Group on Sunday, June 10th @3 – 5 pm (the program starts on time).

Using the platform, I’m going to talk about how each and every woman has the potential to become one of the great world changers, how leadership is their birthright, and some of the skills necessary for women (of course, men too  to demonstrate confidence. I’ll cover some of the soft skills necessary for women to succeed in the work and marketplaces such as communication and feedback giving. For instance, how to communicate like a pro, how to ask for a raise or promotion, and how to provide feedback. In the latter case, for example, how to provide feedback (without damaging the relationship) to a co-worker or boss, especially if you feel like he is crossing certain boundaries, and more.

The presentation is going to be motivational and at the same time interactive and dynamic. The contents and tools are taken from my latest two books (Soft Skills That Make or Break Your Success, and The Highest Level of Greatness).

Men are also welcome! You may join us, or at least, invite your sisters, girlfriend, or spouse.

For details, please see the attached flyer.

Assegid Habtewold, Bridge Builder

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PRO Leadership Global Inc. (www.proleadership.org) is a non-profit organization based in Maryland, US. PRO Leadership PROmotes the right kind of Leadership, PROduces great leaders to bridge the leadership gaps (including gender leadership gap) worldwide one community at a time. If you would like to support what we do, feel free to reach out to us, and be part of the movement.

ESFNA is at a Crossroads: Should it allow Dr. Abiy address the Diaspora or not?

(This article was posted on some Ethiopian websites)

One’s leadership is tested when confronted with tough decisions. ESFNA’s leadership is at a crossroads. The decision in front of them makes or breaks the organization. It is going to leave a positive or negative scar in the history of the organization.

The decision? They have to make a quick decision, by tomorrow, whether to allow the newly named Prime Minister of Ethiopia- Dr. Abiy Ahmed, to address the Diaspora community at this year’s annual event in TX.

By the way, if the info I got is correct, it wasn’t ESFNA that initiated the invite. The PM himself took the initiative. He deserves appreciation for taking this historic and bold gesture!

Past leaders despised the Diaspora because of its firm stand about Ethiopians unity and its fight against repression and lack of democracy back home in Ethiopia. Unlike his predecessors, however, Abiy chose to reach out. This by itself regardless of the final decision ESFNA reaches is a massive milestone in Ethiopian politics!

That being said, here are a couple of facts. Though I don’t have the accurate statistics, from what I’ve read on social media in the past couple of days, Ethiopians in the US are divided on the issue. Some are advocating for his invitation while others oppose it. Both parties have strong positions and arguing based on the higher purpose of the organization and one of its internal regulations, respectively.

Ethiopians who are quoting the mission of ESFNA are saying that since the organization’s purpose is “Bringing Ethiopians together” and Dr. Abiy promotes Ethiopians unity, love, tolerance, and forgiveness among Ethiopians, he should be allowed to address the gathering when he visits the US. On the other hand, those who oppose the idea are quoting one of the internal regulations that prevent inviting politicians as guests. The latter argue that he is the chairman of the ruling party that ESFNA should be nonpartisan and refrain from showing favoritism to any political party. Of course, others counter-argue about the last statement by saying that though Abiy is the chairman of EPRDF, he is appearing at the event as the leader of the Ethiopian state, in his Prime Minister office.

There are many other forceful arguments from both sides, which I’m not covering for the sake of space limitation.

For your info, one of the themes I covered in my third book entitled “Soft Skills That Make or Break Your Success” was problem-solving and making tough decisions. From my experience as a workshop facilitator for some government agencies, major corporations, and community organizations on the same theme, I shared some insights, models, and approaches in the book on how to tackle problems like the one ESFNA leadership is facing. By the way, when I coach leaders, I don’t tell them what they should decide. My job is helping them gain clarity to make the right decision. It’s not my place, as a coach, to suggest what I think personally is right.

One of the most common challenges leaders face is making choices between two rights- Right Vs. Right. It’s easy to choose right from wrong. What would you do when you have two seemingly right choices like ESFNA is confronted with?

I encourage ESFNA’s leadership to do their homework and also take away emotion. You should be rational. Use your value as a barometer to make the right decision. For that to happen, nonetheless, you should avoid making a hasty decision. ESFNA’s leadership should first gather enough data to fully understand the issue, employ critical analysis, consult key stakeholders, sit down and brainstorm, and finally, make the RIGHT decision you and the coming generation leaders won’t regret.

At the end of the day, the question is whether the leadership should side with its purpose (mission) or the internal regulation. Which one should override? Is it the mission or the internal regulation that should take precedence? Which value (s) of ESFNA should dictate the final decision?

Of course, the decision should not be binary- Yes or No. During the brainstorming session, some of the leaders should come up with alternative options (middle grounds) that may satisfy both sides.

If you were one of the leaders of ESFNA, what would be your decision? Why?

Dr. Assegid Habtewold is an organizational and leadership expert and author, and the founder of PRO Leadership Global (www.proleadership.org). Assegid can be reached at ahabtewold@yahoo.com

Three takeaways from Oprah Winfrey Golden Globes speech

75th ANNUAL GOLDEN GLOBE AWARDS — Pictured: Oprah Winfrey, Winner, Cecil B. Demille Award at the 75th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 7, 2018 — (Photo by: Paul Drinkwater/NBC)

Oprah Winfrey’s acceptance speech when she received the Cecil B. DeMille award at the Golden Globes was inspirational. Here are three significant takeaways from her speech:

    1. Those who watched her shine on the stage today are tomorrow’s candidates in whatever field they may choose to dedicate their lives
    2. Time is up for those who undermine the dignity of any human being regardless of their gender, ethnicity, and race.
    3. A new day is on the horizon.

I. Tomorrow’s candidates
Winfrey had been on the bench and watching while other stars before her were honored to receive this the same award. These awardees inspired her when she was young. Now, this happens to be her turn to inspire millions of kids who watched her make this historic speech. Her story especially resonates to those who are wondering whether they too have what it takes to reach the height she attained in their respective field and industry. We strongly believe that, if they develop her mindset, dedication to grow continually, the courage to take bold actions, and determination to outlast the setbacks she had been facing, no doubt, today’s spectators are tomorrow’s candidates to inspire many others. Wherever you may be in life right now, don’t listen to the little voice within that belittles you. Don’t bow down to the noise around you that tries its best to lower your expectations. You have the seed of greatness within. You have the potential. You will be one of the great world changers in the area of your passion. You have a purpose unique to you. Find that cause and give it your best. It’s your ticket to attain personal fulfillment, serve others with excellence, and inspire many others with your story of overcoming seemingly unbeatable odds. Your hour of greatness will undoubtedly come at the right time. Don’t give up…

II. Time is up
Winfrey said, “For too long, women have not been heard or believed if they dare speak the truth to the power of those men. But their time is up. Their time is up.” ‘Time’s up’ is a movement. Movements don’t just happen. Multiple factors lead to a particular movement. This is one of the proudest moments in the history of humanity where courageous women and men stood against abuses. We’re in the 21st C, and we should never tolerate abuses against any human being because of their gender, race, ethnicity, and so on. A human being is an image of God. God is Spirit, and a human being is a spirit housed in a bio suit. Many use the outside body to think that they’re better than others and belittle others who don’t have the same physical attributes they have. That is superficial. The inner man/woman doesn’t have gender or color or cultural affiliation. A just God equally created us all in His own image. The least we can do to others is to give them the same respect we have for ourselves. Discriminating, and abusing another human being shouldn’t be tolerated in the 21st C. Time’s up!

III. A new day is on the horizon
Winfrey finished her speech on a high note. That is awesome. Yes, there are many troubles around the world. These afflictions of humanity seem insurmountable. It’s easy to feel helpless, down, and give up altogether. However, we are humans. We have come a long way. We have beaten so many unspeakable odds and overcame many tragedies collectively. We have the ability and what it takes to overcome, and Winfrey is hopeful that a NEW DAY is on the horizon. No doubt! Our better days are ahead. Let’s all contribute our share wherever we are for the advancement of humanity, to overcome poverty, diseases, violence, discrimination, and abuses. Here is how she concluded her speech: “I’ve interviewed and portrayed people who’ve withstood some of the ugliest things life can throw at you, but the one quality all of them seem to share is an ability to maintain hope for a brighter morning, even during our darkest nights. So I want all the girls watching here, now, to know that a new day is on the horizon! And when that new day finally dawns, it will be because of a lot of magnificent women, many of whom are right here in this room tonight, and some pretty phenomenal men, fighting hard to make sure that they become the leaders who take us to the time when nobody ever has to say ‘Me too’ again.”

Oprah Winfrey’s speech inspired us because, at PRO Leadership, we firmly believe that leadership is the birthright of all. Each individual has a unique place to take the lead according to her or his purpose in life. However, though there is a leadership gap in every society in the world, we have focused on raising leaders in developing countries. The simple reason is that leadership is more needed in developing countries that are more affected by the major ills of the world.

We also believe that though women shoulder more responsibilities in their communities, organizations, and nations, they aren’t at the front where they have the passion and ability to lead. That is why we advocate for women’s leadership. We cannot address the challenges we face in our communities, organizations, and societies without removing barriers such as discrimination, abuses, and biases against women, and without empowering them to the fullest.

We also believe that the future is for the youth. The destiny of every community, organization, and nation is in the hands of its youth. Unfortunately, many institutions and societies don’t invest in their youth proactively. There is a huge generational gap, which needs serious attention.

Accordingly, PRO Leadership aims at bridging the three (Geographic, gender, and generational) leadership gaps. Join this movement and let’s bridge these gaps and tackle the major ills your community, organization, and society are facing.

To remain connected and updated, please subscribe to our YouTube channel, and follow us on social media by going in the middle of our website’s homepage where you will find the icons… 

You may also sign up for free to receive our newsletter for free:

Join our mailing list!



PRO Leadership Global Inc. (www.proleadership.org) is a non-profit organization based in Maryland, US. PRO Leadership PROmotes the right kind of Leadership, PROduces great leaders to bridge the leadership gaps (including gender leadership gap) worldwide one community at a time. If you would like to support what we do, feel free to reach out to us, and be part of the movement.

Thomas Edison attained purpose-oriented greatness (excerpt)

…Think about those great ones you admire. Write down the names of five of your great ones. If you take time and reflect, you could be able to find out, at least, two things in common. They:

  • Discovered their unique purpose, and
  • Willing to die for the purpose they discovered.

Let me quickly give you some diverse examples of great ones who attained purpose-oriented greatness.

2. Thomas Edison

Thomas Edison is a household name. He is known around the world for his invention of the light bulb. “Everyone agrees that he [Thomas Edison] was the greatest inventive genius who ever lived.”[i] Of course, including a patent for his Incandescing Electric Lamp, Edison held “more than 1, 000 patents for his inventions.”[ii]

Unlike Moses, Edison never claimed that God sent him to light up the world nor did he publicly declare that it was his unique purpose. Nonetheless, he had a sense of mission. While humanity was satisfied with the daylight of the sun during the daytime, and the moonlight at night, Edison burdened to brighten the world. More than any of his other inventions, Edison took the light bulb seriously as if his life was depended on it. He didn’t give up even if he failed over 1, 000 times.

Edison’s greatness was based on his invention of the light bulb. He went all-in. Repetitive failures didn’t stop him. He gave it his best. He didn’t quit until he brought the modern light bulb to the world. He achieved a purpose-oriented greatness and left a legacy that outlived him…

[i] Hart (1998). p. 190.

[ii] Biography.com (2017). Thomas Edison Biography. Retrieved on August 16, 2017, from https://www.biography.com/people/thomas-edison-9284349

This excerpt is taken from ‘The Highest Level of Greatness’ book pages 36 – 39.

If you would like to read more about discovering and pursuing purpose, check out the following excerpts:

1. What I found out in my conversations concerning purpose: http://successpws.com/?p=2701
2. The four grand truth about purpose: http://successpws.com/?p=2703
3. My conversation with Ken about purpose-oriented lifestyle: http://successpws.com/?p=2707
4. About my little life and the path I have followed in the discovery and pursuit of my purpose: http://successpws.com/?p=2710
5. Is your organization purpose-oriented: http://successpws.com/?p=2712

To remain connected and updated, please subscribe to our YouTube channel, and follow us on social media by going in the middle of our website’s homepage where you will find the icons… 

You may also sign up for free to receive our newsletter for free:

Join our mailing list!



PRO Leadership Global Inc. (www.proleadership.org) is a non-profit organization based in Maryland, US. PRO Leadership PROmotes the right kind of Leadership, PROduces great leaders to bridge the leadership gaps (including gender leadership gap) worldwide one community at a time. If you would like to support what we do, feel free to reach out to us, and be part of the movement.