Ethiopia Trip Report: Workshops for media institutions

Because of the unstable political atmosphere in Ethiopia, I have never gone back to Ethiopia since I came to the US in 2005. In April this year, however, the ruling party elected a new Prime Minister- Abiy Ahmed, who has been spearheading a reform that includes inviting political opponents, some of whom were sentenced to death in absentia.

Since then, thousands of Ethiopians in the Diaspora returned home after many years of exile. After 13 long years stay in the US, me too, I decided to visit my native country this past November.

During my four weeks stay, I had chances to:

  1. Visit my family,
  2. Give interviews to some government-owned and private media, and
  3. Conduct some keynotes and workshops for some universities and corporations.

Last week, I shared the brief report on my media appearances. If in case you missed it, click here…

Some of the pics taken inside the studios of the media that invited me for interviews

In this brief report, I’m going to share with you the workshops I facilitated for diverse media leaders, producers, and editors in Ethiopia such as Amhara Media, LTV, MO’AA TV, and Evangelical TV.

By the way, media has been considered as one of the major pillars in any society around the world. In the US, for instance, it’s called the Fourth State. We all know the power and influence of media. Like the government, businesses, educational and religious institutions of a nation, media plays a determinantal role for good or bad. It can promote peace, development, equality, unity, harmony or conflict, destruction, discrimination, and division. Either way, it is a consequential industry. We have seen in history how certain media promoted and agitated genocide. Therefore, we should not treat this industry lightly.

With the Managing Director of LTV- Messay and his team

For your information, countries in Africa like Kenya, which only has 45 million people- less than half of Ethiopia’s population, has over 200 stations while we have a handful of major media outlets. We need more media in quantity and quality. We need to continue to support the very few media we have right now and make lots of efforts to have new media. We should make sure that these media outlets play their fair share in the nation-building process we are in right now. For them to play proactive and constructive roles, however, we all should contribute something financially, morally, professionally, and so on. As a media person and leadership expert, when I visited Ethiopia last month, I decided to play my fair share by empowering the leaders, producers, and editors of some of the media outlets. 

At Amhara Media in Baherdar

By the way, among the few media that we have, I’d been admiring the positive contributions of some of the media outlets from afar. When I went to Ethiopia this past November, I was so glad that I had golden chances to engage with the leaders, producers, and editors of Amhara Media, LTV, MO’AA TV, Evangelical TV.

Here you see one of the dynamic young producers from Evangelical TV- Obolessa Adola

Using my media experience and my expertise as a leadership expert who has been empowering leaders in the US, I shared with them some insights, tools, models, and approaches that could help them create a media environment that allows them to continue to have impacts in the ongoing change process in our country. For your information, I used to produce English programs at ESAT, one of the non-governmental media institutions that played crucial roles toward the change we’re now enjoying, for more than two years: 2013 – 2015. Currently, I’m producing and hosting a show called Pick Yourself Up, which airs on Channel 16. That means, I fully understand the industry and the common challenges the media industry faces. 

The theme of the workshops in Baherdar and Addis Ababa was ‘Three Key Soft Skills in the Media Industry‘. The workshops were based on my third book entitled ‘Soft Skills That Make or Break Your Success‘ and very dynamic and interactive. The main goals of these workshops were:

  1. To show the powerful place media has in any society,
  2. To recognize those critical soft skills and leadership competencies necessary to succeed in what they do as media professionals,
  3. To help them develop these skills, which in turn may empower them to advance the missions of their organizations, and
  4. To explain some of the vital roles they should play toward the ongoing transformation that is going on in Ethiopia. 

Will continue to report the remaining aspects of my Ethiopia Trip. Stay tuned!

Gera Show 3rd Year Anniversary

Gera Show celebrated its 3rd year anniversary in Washington DC colorfully. 

Congrats Dereje Gerawork and the team! Within a short period of time, you have made an impact in our community through your extraordinary works. You identified a gap, chose a unique lane, and have been bringing the best among our Diaspora community to share their stories and expertise.

It was an honor to appear on your show, make a remark at the anniversary, meet wonderful people, and get a certification of recognition from Prince Ermias Sahle Selassie (The grandson of Emperor Haile Selassie).

Ethiopia Trip Report: Media Appearances

Because of the unstable political atmosphere in Ethiopia, I have never gone back to Ethiopia since I came to the US in 2005. In April this year, however, the ruling party elected a new Prime Minister- Abiy Ahmed, who has been spearheading a reform that includes inviting political opponents, some of whom were sentenced to death in absentia.

Since then, thousands of Ethiopians in the Diaspora returned home after many years of exile. After 13 long years stay in the US, me too, I decided to visit my native country this past November.

During my four weeks stay, I had chances to:

  1. Visit my family,
  2. Give interviews to some government-owned and private media, and
  3. Conduct some keynotes and workshops for some universities and corporations.

In this blog, I’m going to report my media appearances during my stay in Ethiopia.

Most of my media interviews were based on my motivational books Unchain Your Greatness and ‘The Highest Level of Greatness.

Two of the interviews I had were in English.

  1. The host of Ethiopian Broadcasting Corporation (EBC) FM 104.7 (Assegid Mulugeta) asked me where it all started. I shared with him how it all began. Starting from how I was first convinced that I had unlimited potential within and ventured out to pursue my passion. The discussion was very lively.

Here is the link to listen to the chat I had with Assegid Mulugeta of The High Time: https://www.mixcloud.com/assegid-mulugeta/the-high-time-with-dr-assegid-habtewold-ceo-of-success-pathways/?fbclid=IwAR3lePsZdl3Hqsb2G5dQqLUxluakvvlwnlAUG-vpXAVTv435dGJr6MO6mv8 

2. AfroFM’sDawit invited me to come to his studio and share my story. The shos targets the youth and we used the opportunities to inspire the youth to believe that they have the seed of greatness within. We encouraged them to tap into the ongoing reform to play their fair share in transforming their country.

With Dawit of AfroFM
With Dawit inside the studio

I had also interviews with some government-owned and private media outlets in Amharic (the national language). These interviews were about:

3. The human potential with Obelessa Adola of Evangelical TV. If you’re especially a young man or woman, don’t want to miss this. You better know the potential you carry as early as possible. You’re destined to shine and attain greatness. Here is the recording of that interview: https://www.youtube.com/watch?v=FRdYpr6h9nI&fbclid=IwAR1ulCIm9294vA4u_1Tz2eSDIM5J8CVxQ14hM7GDMwC-c-XKLwEfCHsdI0Q

With Obolessa

4. The core messages of my five books with Ayele Anawte of YeAmerar Tebebe that airs on Amahara Media. In this lengthy interview, Ayele asked very critical questions that allowed me to share lots of insights and stories. Don’t miss this! The video clips haven’t yet been released. 

With Ayele Anawte

5. Discussion on latest project management principles with Abeselome. This interview especially was very timely and relevant considering the fact that the nation has been plagued by project failures. Its mega projects have been failing miserably.

With Abeselome of EVA Show

Here is the recording: https://www.youtube.com/watch?v=56W-pSKjvEA&fbclid=IwAR3kL3dmoKybvOqFPqJtYvKlanMi79PEvrjW7dt9GVl4ZQKQnXoHDlXlwRg&app=desktop

Will continue to report the remaining aspects of my Ethiopia Trip. Stay tuned!

Presented for the Leadership talk show at Amarah TV

The host of the leadership “Yesera Amerar Tebebe” show that airs on Amhara media- Ayele Anawete, invited me to contribute toward a show aired today. The theme of the session was “Leadership within Government Agencies”. I was asked to cover two topics as a background (appetizer 🙂 to the main discussion that was covered by the main guest inside the studio. The points I addressed were Who is a leader? What are the key leadership attributes vital to succeed?

I applaud the effort of the producer and also the Amhara media for giving leadership development an emphasis and priority. As the saying goes, leadership makes or breaks. No country, organization nor business could be able to fly above the level of growth of its leadership. Unfortunately, in our country, there is a common notion that leaders are those who are at the top with authority and title. We cannot transform our nation and organizations without raising as many leaders as possible at all levels.

That was why in the first part of my presentation, I addressed this issue declaring that we all are leaders wherever we are, at least, for our job description. I emphasized that impactful leaders at the top encourage and empower their people to take leadership. They create the right culture, provide incentives, and promote those who take lead.

The second issue I raised was the importance of developing certain leadership qualities. Like any other competence, leadership requires an investment of time and resources. Sadly, unlike in other cultures, we undermine soft skills like leadership competence. We are okay to go to school, invest our time, energy and money to attend training to learn technical skills but we hesitate even refuse to do the same and fail to improve our leadership abilities. Many of our leaders lead out of zeal and using just conventional wisdom, in the 21st C, without developing the necessary leadership attributes (For that matter, many lead Bechebeta 🙂 For detail, watch the full session. I myself missed the whole session and looking forward to getting the recording. Will share with you the link when it becomes available. Stay tuned!

Assegid Habtewold, Bridge Builder

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Interview with the Leaders of Your Ethiopian Professionals Network

Last week, I had the opportunity to interview the co-founders of Your Ethiopian Professionals Network. In this interview, we talked about:

  1. Why YEP exists? What was the very reason that led you to establish YEP
  2. What are the top three major achievements of YEP?
  3. What are the 3 biggest lessons you learned individually because you have been serving as leaders?
  4. What are the toughest challenges YEP faces?
  5. What lessons would you like to share with other similar professional groups?
  6. What the future holds for YEP? Where do you see YEP in the next five years?
  7. Are there some ongoing or upcoming projects you’re engaged with right now that you would like to share with our viewers?
  8. And more.

These young dynamic leaders have a lot to offer. I encourage you to watch their interview. Reach out to them if you may have any feedback or question. And of course, if you’re in the DC metro area, join YEP, be with like-minded people to grow personally and professionally. If you’re in Ethiopia, no worries, you can be part of the initiative they recently introduced in Addis.

To learn more about Pick Yourself Up and watch archive interviews, check out its website.

 

 

Synopsis and Bio of the new book

Everyone is greatness material. We all are endowed with unlimited potential. Greatness is chained within us waiting to be unleashed. Unfortunately, in every generation, very few unchain their greatness. The overwhelming majority fails to attain any level of greatness at all.

In ‘Unchain Your Greatness’, the author recognized the four stages the great ones from diverse cultures and generations passed through to achieve their inherent greatness. Those who unchained their greatness were like everyone else except that they followed four straightforward steps (the 4 E’s). They Explored, Enacted, Endured, and Emancipated their greatness to the fullest.

The great ones explored and discovered what predisposed them to manifest greatness. They took bold actions based on their findings. Those who attained greatness also faced numerous obstacles as a result of taking massive actions and pursuing the road to greatness. However, they endured, outlasted continual setbacks, emptied themselves, and ultimately emancipated the greatness shackled within and left enduring legacies.

On top of providing the model the great ones adopted to unchain their greatness to the fullest, the book narrates the stories of great men and women from different religions, age-groups, and fields to show you the attitude and mindset they had as they progressed through these four simple phases. It also shares with you what the great ones discovered, the actions they took, the challenges they overcame, and the legacies they left because they unchained their greatness to the fullest.

Dr. Assegid Habtewold is a coach, speaker, and facilitator at Success Pathways, LLC. He is also the host of ‘Pick Yourself Up’ show that airs on Channel 16. Assegid serves diverse clients including some government agencies, major corporations, and community organizations. He is the author of four books. His latest book is entitled ‘The Highest Level of Greatness: purpose-oriented, vision-centered, and values-driven greatness’.

Jobs tapped into the downtime as he worked hard for his comeback

“After one of the most humiliating outings in the history of US corporations, Jobs returned to Apple after 12 long years as Moses to take it to its Canaan. Jobs eventually regained his leadership position. He was crowned and placed at the helm of Apple once again.

However, one thing many people tend to forget is that Jobs didn’t waste his time in the wilderness. His glorious return wouldn’t have happened if he didn’t tap into the downtime. Between the time he was fired and his triumphant return, he didn’t waste his energy, time, and resources complaining and whining. Rather than blaming the Board and John Sculley- his mentor and the man he himself begged to join Apple, Jobs kept himself very busy. Rather than nursing his wounds, he was actively working toward his comeback.

During that downtime between 1985 – 1997, Jobs could have run away from the valley, called it to quit, or mourned his loss for a very long period of time. If he did, no one would have blamed him. Many would have sympathized with his decision. Instead, Jobs tapped into that downtime to further create. Next Generation and Pixar were the two classic innovations of Jobs that came to existence while he was passing through hell…”

The excerpt is taken from the upcoming follow- up book to The Highest Level of Greatness p.124

Extraordinary leaders are don’t waste any time. While passing through hell, they tap into the downtime working hard for their comeback. That is why the world loves comeback stories. Even from their rivals and enemies.

Assegid Habtewold, Bridge Builder

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PRO Leadership Global Inc. (www.proleadership.org) is a non-profit organization based in Maryland, US. PRO Leadership PROmotes the right kind of Leadership, PROduces great leaders to bridge the leadership gaps (including gender leadership gap) worldwide one community at a time. If you would like to support what we do, feel free to reach out to us, and be part of the movement.

Teddy Afro- the sensational singer, and his resilience (excerpt)

“…Back home in Ethiopia and in the Diaspora, the name Teddy Afro is a household name. He is a sensational singer known for his songs of love, tolerance, unity, and forgiveness. Teddy is also a well-celebrated singer in East Africa. Moreover, his latest Album ‘Ethiopia’ came in 1st on the Billboard World Albums chart.[i]

Unfortunately, Teddy’s messages didn’t go well with the previous government in Ethiopia. He encountered many roadblocks aimed at discouraging and ultimately changing his messages. He faced jail time, cancelation of his shows, visa denials to travel and perform outside of the country.

Other artists in his place would have easily and quickly given up a long time ago. Not Teddy! Regardless of experiencing continual setbacks and losing lots of money, he kept singing his messages while also improving his craft. After so many years of persecution, finally, because Teddy kept going while passing through hell, he began getting acceptances including from some unlikely circles.

The Amahara regional state is governed by one of the members of the ruling party (EPRDF). The state extended an official visit to Teddy a couple of months ago. When he arrived in the beautiful city of Bahir Dar, he got a heroic welcome. What is more? On top of performing in a concert that attracted thousands of fans, Teddy gave an interview to the state-owned media.

The moral of the story is that since Teddy kept going while experiencing continual setbacks, he continued to produce. He didn’t slow down. He refused to change his messages to appease those who opposed him. He didn’t quit nor decided to wait and see. He remained optimistic while keep going…”

This excerpt is taken from the upcoming follow-up book to The Highest Level of Greatness p. 175

Extraordinary leaders are resilient. They endure and outlast continual setbacks. They are willing to be stretched beyond their breaking point. You are a candidate to become one of the great world changers. However, this task requires to stand up for your values and willing to pay the prices in defense of your values…

Assegid Habtewold, Bridge Builder

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PRO Leadership Global Inc. (www.proleadership.org) is a non-profit organization based in Maryland, US. PRO Leadership PROmotes the right kind of Leadership, PROduces great leaders to bridge the leadership gaps (including gender leadership gap) worldwide one community at a time. If you would like to support what we do, feel free to reach out to us, and be part of the movement.

Book Excerpt- Daniel Bryan fought for his dreams

“…One of my wrestling heroes is Daniel Bryan. To his dismay and disappointment of his fans including myself, he retired prematurely on February 8, 2016. For more than two years, he had been depressed since he couldn’t do what he loved to do: Perform in the ring and entertain millions of fans around the world.

However, Daniel resolved to fight for his dreams till the end. Without giving up, he kept fighting until he was cleared to compete. Due to his resolve for more than two years, Daniel finally outlasted this tough setback that dashed his dream to wrestle in the WWE ring.

Filled with emotions and tears, Daniel publicly announced on March 20, 2018, his being clear to return to in-ring competition. In his emotional speech, he said, “If you fight for your dreams, your dreams fight for you.” Yes! (His signature slogan) His dreams fought for him. And thus, he competed at WrestleMania 34 on April 8, 2018.

Have you resolved not to give up so easily? Have you stayed in the fight long enough? Have you determined to outlast the setbacks you’re facing right now a little longer?…” Taken from the upcoming follow-up book ‘The Highest Level of Greatness’ p. 161

Extraordinary leaders are visionaries. They see the end from the beginning. What is more? They fight for the translation of their dreams into realities. The two combinations are important. Leaders need to have both abilities: The ability to see and the resilience to fight for the vision until it comes to fruition…

Assegid Habtewold, Bridge Builder

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PRO Leadership Global Inc. (www.proleadership.org) is a non-profit organization based in Maryland, US. PRO Leadership PROmotes the right kind of Leadership, PROduces great leaders to bridge the leadership gaps (including gender leadership gap) worldwide one community at a time. If you would like to support what we do, feel free to reach out to us, and be part of the movement.

Book Excerpt- Nelson Mandela’s resilience

“…Why was Mandela celebrated, not just by South Africans but also around the world? Simple. His endurance. Otherwise, there were many freedom fighters who paid more dire prices including their very lives than Mandela. What made him unique and different was his courage to face seemingly insurmountable challenges. His determination to outlast all of them.

Mandela once said, “Difficulties break some men but make others. No axe is sharp enough to cut the soul of a sinner who keeps on trying, one armed with the hope that he will rise even in the end.” The unspeakable trials he encountered didn’t break him. He withstood the setbacks he experienced believing that he would win in the end. And, sure enough, he won…” Taken from the upcoming follow-up book to The Highest Level of Greatness p. 157

The 21st C desperately needs extraordinary leaders like Mandela. The challenges humanity, your community, and organization face demand you to develop resilience. Quitting isn’t one of the words you would find in the dictionaries of extraordinary leaders. This is my hope that the resilience story of Mandela may inspire you to outlast continual setbacks…

Assegid Habtewold, Bridge Builder

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PRO Leadership Global Inc. (www.proleadership.org) is a non-profit organization based in Maryland, US. PRO Leadership PROmotes the right kind of Leadership, PROduces great leaders to bridge the leadership gaps (including gender leadership gap) worldwide one community at a time. If you would like to support what we do, feel free to reach out to us, and be part of the movement.