now browsing by category


New Book: The Highest Level of Greatness

Hello Bridge Builders,

To refresh your memory, the mission of PRO Leadership is bridging the leadership gaps worldwide one community at a time.

These gaps were created because of some barriers. Nonetheless, the main reason is that the overwhelming majority doesn’t believe that they are greatness material and becoming leaders in the area of their passion and according to their unique purpose is their birthright. Many shy away from taking leadership responsibilities by citing so many lame excuses. 

Though it is understandable why many avoid stepping up and be part of the solution to the major ills the world is facing, we cannot just exempt ourselves and expect others to take leadership initiatives and address these challenges we face. The major ills the world faces demand great leaders like yourself. You have what it takes within you to unleash your greatness by becoming a leader in your life and your mission in life.

In my latest book entitled ‘The Highest Level of Greatness: Purpose-oriented, vision-centered, and values-driven greatness’, I shared the stories of great leaders from diverse cultures who were like you and me when they began their leadership journey. Using a framework, I clearly showed how ordinary individuals could achieve extraordinary results and attain greatness as far as they discover their unique purpose, envision the completion of the purpose, and demonstrate an unwavering commitment toward their core values. 

You’re not exceptional. The challenges your community, nation, and the world face demands that you step up. Like those who went before you, the great ones, you should bring out your best, impact the world around you and beyond, put a dent in the history of humanity, and leave a legacy that outlives you and your generation.

Filled with stories, insights, and conversations, the book will help you become one of the great world changers. To learn more about the book, and also download the Introduction and first chapter of the book, check out the Press Release:

If you haven’t yet, check out the Facebook live interview I had in September at UN Migration Agency- IOM office in DC: Here is the YouTube link if in case you don’t have yet a Facebook account:

More Greatness books and specific books on Leadership are coming in 2018. We’re also preparing to launch a Show that brings to you high impact interviews in our effort to bridge the leadership gaps. Stay Tuned!

To remain connected and updated, please subscribe to our YouTube channel, and follow us on social media by going in the middle of our website’s homepage where you will find the icons… 

You may also sign up for free to receive our newsletter for free:

Join our mailing list!


Assegid Habtewold

Bridge Builder

PRO Leadership Global Inc. ( is a non-profit organization based in Maryland, US. PRO Leadership PROmotes the right kind of Leadership, PROduces great leaders to bridge the leadership gaps (including gender leadership gap) worldwide one community at a time. If you would like to support what we do, feel free to reach out to us, and be part of the movement.

Increasing your self-awareness to excel in your leadership

Nelson MandelaWhen a leader lacks self-awareness, not only he doesn’t know his true self, strengths, and potential but also unaware of his blind spots and vulnerabilities that are obvious to others. These blind spots and vulnerabilities of self-unaware leaders prevent teams, organizations, and societies from reaching their heights, experience growth, harmony, synergy, and productivity.

The question is why individual leaders and organizations aren’t putting self-awareness the attention it deserves? The reasons differ from person to person, organization to organization, and community to community. Let me offer a couple of my thoughts. It could be because they think that self-awareness isn’t that important compared to other tones of urgent things they must do on a daily basis. It could be because they think self-awareness is a personal thing, not something to address in the workplace. It could because they don’t know its significance at all.

Whatever the case may be, I’m here to build a case for self-awareness with the hope that some leaders and organizations may put it under the radar. And if they find self-awareness worthy of their attention and investment, they may do something about individual and collective self-awareness. As I wrote in my book The 9 Cardinal Building Blocks for continued success in leadership: “No community, organization, or nation can arise above the collective self-awareness of its members. When you have many self-awakened individual members, your collective awareness increases. The more enlightened members you have, the more corporate success and productivity you may enjoy, and the more competitive you may become.”

You may say, “I’ve enough self-aware”. Well, it is not enough to have one-time self-awareness. It’s a continuous process if your desire is to continue succeed in your leadership. Failure to expand one’s self-awareness denies those who have already succeeded from thriving and staying there for a very long period of time. The author of ‘Derailed’ Tim Irwin attributed lack of self-awareness for the derailment of former Home Depot CEO Nardelli. He wrote, “He [Nardelli] may have lacked self-awareness- a common denominator of those who derailed”. If you have experienced or watched train derailments, it’s messy and ugly. Unless you increase your self-awareness, you too will experience derailments, if not now, in the future.

In this post, I’d like to share with you notes from my book where I narrated the leadership stories of three great leaders and how they fared against the 9 Cardinal Building Blocks. The two stories below show you how Steve Jobs and Nelson Mandela were great self-awakened leaders. No wonder why they transformed the world, impacted their generation, and beyond. You too can do the same in the area of your passion but that journey should begin with self-awareness:

I. Steve Jobs:

…Steve Jobs was a self-awakened leader. His quest for self-awareness began after he left college. He himself admitted in his Stanford commencement speech in 2005 that he had no idea about what he wanted to do with his life while he was at Reed College. But that soon changed, and Steve went to India in search of the truth…. Not only he found what he loved to do, he was a great artist and architect who articulated and coined the missions and visions of his companies. When you closely look at his three companies- Apple, NeXT, and Pixar, you can immediately recognize that he invested ample time to make it easy for people who were working, and partnering with him to understand for what these companies stood for. He also carefully chose his and his companies’ brands… Steve also strived to raise the self-awareness of his team. He tried to lift their perspectives about the job they were doing together. He inspired his team by touching their heart. You cannot touch hearts without invoking emotion. Emotions cannot be invoked before altering the governing thoughts. Our thoughts are based on our beliefs. Steve knew that and he was altering the belief system of his team, which was necessary to accomplish the mission of Apple. He was telling them “We’re here to put a dent in the universe. Otherwise why else even be here?” “It’s more fun to be a pirate than join the Navy.”

Steve JobsII. Nelson Mandela:

…Since he understood himself well, Mandela unleashed the unlimited potential that resided within him. Early in life, he believed in himself and the potential he carried. Because of that, he didn’t play small. Mandela was quoted as saying, “There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”… As much as it was unfortunate, Mandela’s true self-awakening occurred while he was in prison. Before that, in his own words, he didn’t have a clear picture of who he was. This led him to arrogance: “In my younger days, I was arrogant—jail helped me to get rid of it. I did nothing but make enemies because of my arrogance.” Spending time in jail gave him plenty of time to think, reflect, and introspect… Mandela demonstrated a holistic self-awareness. He:

  • Was well aware of his roots and constantly reminded himself of this fact.
  • Understood the importance of living in harmony with other people who weren’t from his race and clan.
  • Knew what to do with his life while he was still young. He discovered his mission in life as soon as he was graduated from Fort Hare in 1943.
  • Had the awareness about where he was going. He didn’t have the illusion about his future.
  • Self-critiqued himself. In one of his letters to Winnie Mandela dated on June 20 1970, Mandela wrote, “I must be frank and tell you that when I look back at some of my writings and speeches I am appalled by their pedantry, artificiality and lack of originality. The urge to impress and advertise is clearly noticeable.”…

The above excerpt is taken from the last part of my Book entitled “The 9 Cardinal Building Blocks: For continued success in leadership”, which is available on Amazon.

The Untimely Passing of Carla Blue- Secretary of PRO Leadership

Carla BlueWe would like to share with you the untimely passing of Carla Blue, PRO Leadership's long time Advisor, and current Board of Director and Secretary.

We just heard that the beloved PRO Leadership's Secretary and long time Advisor passed away prematurely.

So far, what we know is that Carla involved in a fatal car accident this past Saturday morning.

We are greatly saddened, and heart broken with this untimely death of our friend and colleague.

She had been serving PRO Leadership unwaveringly since its formation. If we forget her many extraordinary volunteer leadership works, Carla successfully led the latest Annual Leadership Conference 
held on June 27, 2015. We are going to miss her but we will continue her legacy.

For those of you who would like to attend the funeral service that is arranged to celebrate the life of Carla Blue, here are the info you
may need:

Date: Tuesday, September 29, 2015

Time: Viewing @ 10 am, and Service @ 11 am

Address: Mt. Ennon Baptist Church, 9832 Piscataway Road, Clinton, MD

Team PRO Leadership


VOL Volume 3, Issue 2: Embracing the Next Generation Conference Report, Video Footages, and Proposals

Dear Partners,
PanalistsJune27_2015_WebsiteSlide 3

PRO Leadership’s Voice of Leadership- VoL in its Volume 3 Issue 2 edition featured the results of PRO Leadership’s Annual Leadership Conference entitled “Embracing the Next Generation”.




Keynote Speaker 2 

In this edition, we would like to share with you the following info about the event:

1. Conference Report with some pics

2. Excerpt Video Footages

3. Project Proposals

Once again, we are thankful to all speakers, volunteers, sponsors, and participants. The conference wouldn’t have been successful without your support.

The report details what went down. If you missed the conference, the report gives you the glimpse of the event with some beautiful pics.

We are grateful to ESAT for creating a video ad, video recording the conference, andbroadcasting the coverage of the event via Satellite to the Middle East and Africa, plus for posting the video footages on its website. The coverage includes brief interviews with some of the speakers and panelists. The video was posted this past Wednesday. Over 11 thousand people have already viewed it from ESAT’s website.

As per our discussion, please read the brief description of the five projects that were proposed at the end of the conference from our website, and let’s know how you would like to involve. Below are the contact info to send us your preference: 


Tel: 703-895-4551

Note: Because of battery and SD card issues, the last parts of the conference such as the panel discussion weren’t recorded. Thus, the video footages from that parts of the conference couldn’t be included into the video excerpt. Apology to all panelists. 

Best regards!

Team PRO Leadership

VOL Podcast Vol. 4 Issue 1 Leading Change

Vice Of Leadership Volume 4, Issue Number 1 covered the theme: Sensing Change Ahead of the Curve and Leading It Artfully


Presenter: Dr. Assegid Habtewold, Founder of PRO Leadership.


You may listen the podcast from YouTube


Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

You may subscribe to our feed by going to feedburner so that you’re alerted when we post new podcasts in the future:

Dying Empty: The extraordinary story of Myles Munroe

MylesSince the premature death of Dr. Munroe on November 10, 2014, I’ve been writing articles circling around his death. Part of the reason is that I was shocked and saddened by the sudden loss of my virtual mentor. If you’ve a mentor, you know what I am going through. Recently, I came to realize that I’ve talked too much about this tragic accident. This is time now to move on.

The most important thing that, I’ve decided, should preoccupy me and any one who admires Myles Munroe should be his legacy, and how can we learn from this extraordinary leader, and continue his legacy to the next generation leaders. In this regard, I’d like to share with you in this article one of the most important legacies of Myles Munroe. That is, DYING EMPTY.

Myles had finished his race before he dead
When you closely study what he had done prior to that accident, Myles had already finished his race. He lived out his purpose to the full. That is why I’ve been insisting that his death isn’t tragic, though the accident itself was tragic.

For that matter, one of the signature statements of Dr. Munroe, while he was alive, was: “The greatest tragedy in life is not death but life without a purpose — life with the wrong priorities.” Myles knew his purpose, pursued it, made it his top priority, and finally fulfilled his purpose. He said that his purpose in life is to transform followers into leaders, and leaders into change agents.

This noble mission of Dr. Munroe has long been fulfilled. He wrote dozens of best selling books read by millions; travelled and consulted national, corporate, and church leaders around the world; and raised great leaders and change agents in the Bahamas and beyond.

Robbed the grave
Please note that though he has done so many things successfully, the most important single legacy that I want to emphasis here is- he died empty. He released and maximized his potential, raised others, poured out himself like an offering, and finally passed the baton to the next generation. For this extra ordinary accomplishment, my hat off to him!

In short, Dr. Munroe embodies dying empty. A gifted communicator, prolific author, and thought leader, he served selflessly. He served his community, country, and the world at large with his gift. Myles pursued his passion whole-heartedly, emptied himself, and finally ‘robbed the grave’. What a legacy!

What is the most important lesson we should learn from his life and legacy? Living each day with a sense of urgency.
As you can see, life is too short. You and I will FINALLY transition from this world to the next. It will happen; the only question is when? We don’t have control about when our lease expires. There will come a time we must switch our existence from this world into eternity leaving this physical world belted with time and space behind.

But we cannot decide when we are going to transit. Nonetheless, we have control on how we should spend the rest of our life while waiting for that glorious day. The real question is: Have we decided to die empty by maximizing each day we are going to spend on earth? Dr. Munroe lived with a sense of urgency, robbed the grave, and passed away.

Will that be your and my destiny? Or are we going to think that we have ample time to squander? Are we, some how, thinking that we have control when we exit from this world? If so think hard…

Decide today!
The final question is: Do you pledge to die empty today while you’re alive? Do you spend each day in the pursuit of your purpose in life? Do you enter into a sense of urgency and maximize each opportunity you have starting from today?

Another important question is “When you die, will people talk about what you have done to help others”? Following his death, many news media reported his passing. What would happen when you die? A few family members stand together and bury you or the people that you inspired, empowered, and served talk about how they are going to miss you? You decide that today, if you haven’t. If I were you, I choose the latter. Why dying insignificant while you’re the son/daughter of the King.

Here are some comments from people around the world on the death of Myles Munroe:

  1. Perry Christie, Prime minister of the Bahamas: “It is utterly impossible to measure the magnitude of Dr. Munroe’s loss to the Bahamas and to the world. He was indisputably one of the most globally recognizable religious figures our nation has ever produced.”
  2. The International Christian Embassy Jerusalem: “Myles Munroe was a key leader of the global evangelical movement with a big heart for Israel. His tragic passing is a loss for Christians and for the Jewish people he loved.”
  3. Tyler Perry, Movie Director: “No words, just heartbreak. My prayers and thoughts for Dr. Myles Munroe and all aboard that tragic plane crash.”
  4. Josh Reinstein, Director of Knesset Christian Allies Caucus: “Israel had no better friend. His faith and love of Israel was an inspiration to all of us.”

What I’m saying is that if we don’t learn anything from this man’s life, we should learn the importance of pursuing our purpose and dying empty by entering into a sense of urgency.

Now, this is your turn!
I’m crazily busy. I don’t have enough time to write such articles to just feel good. I write them because I want you to learn from them, and most importantly take action. This article calls you to duty. Don’t be passive, and just read the words on this page. Go beyond that. Don’t allow life to pass you by. You’re wired and destined to make history and leave legacy. This cannot happen without you entering into the sense of urgency.

You’re not sent to this world to only admire and appreciate the stories of others like Myles. You were tasked to identify your unique path (the assignment), pursue it, and finish the race, and get fulfilled. As you might have already heard me saying Leadership is knowing who you’re, the reason of existence, and pursue it until fulfilled. You’ve what it takes within you to fulfill this assignment of yours.

What I’m saying is that this is your and my turn to decide that we are going to, let me borrow Myles’ word, ‘rob the grave’.

It is time to enter this covenant, saying that we will give our best and in the end join Myles Munroe empty.

Let me conclude this article by quoting one of the last words of Dr. Munroe. In his recent interview with Jeff Koinange on Kenya’s KTN JKL Show, Dr. Munroe said, “There is nothing left. I am ready to die. That’s how I want to die because there is nothing else for me left to die. When you die, die like I am planning to die. Empty. It is finished.”

VOL Magazine featured Character in Leadership

Dear Partners,

VoLBannerForWebPRO Leadership’s Voice of Leadership- VoL quarterly magazine in its fourth edition featured the theme “Character in Leadership”.

In this edition, you will find great articles, stories, and interviews. Below are the topics and their contributors:



  • Madiba: What manner of character, Assegid Habtewold
  • Interview, Daryl Green
  • Character drives leadership, Bob Krone
  • Character traits to look in both poor and good leaders, R. Kenny Leblanc
  • Interview, Sharon Green
  • Does character moves your ideas?, Sylvia Henderson
  • A retirement party reveals character in leadership, Steven Honegger
  • Interview, John Betterson Jr.
  • Character in leadership, Yolanda Mullings
  • Strength of Character: Why it matters for leaders?, Mona Singleton
  • Interview, Brian O’Brien
  • Character is essential for good leadership, Cornell Jenkins
  • “Character” in Leadership, Carla Blue
  • Interview, Kassegne Habtamu

To read the magazine, click here.

If you would like to contribute toward those themes that will be featured in 2014, checkout this link for detail:

VoL magazine featured Communication in Leadership

Dear Partners,

PRO Leadership’s Voice of Leadership- VoL quarterly magazine in its third edition featured the theme “Communication in Leadership”.

In this edition, you will find great articles, stories, tips, and interviews. Below are the topics and their contributors:

  • Editorial, Assegid Habtewold
  • Leaders, Public Speakers, and Tourists in Paris- Connected by Fluency, Steven Honegger
  • Interview, Lakeisha McKnight
  • Tips for Effectively Confronting Disruptive Behavior: No Way Out But Through, Carolee Noury
  • Communicate Your Ideas With IMPACT to Lead Effectively, Sylvia Henderson
  • Interview, Alix Moore
  • The roles of communication strategy in bridging communication gaps and ensuring smooth communication within an organization, Sharon Green
  • Communication really begins in our brains, Helene Sugarman

Click here to read the magazine.

If you would like to contribute toward the upcoming theme, click here to read details. 

VoL magazine featured Servant Leadership

Dear Partners,

PRO Leadership’s Voice of Leadership- VoL quarterly magazine in its second edition featured the theme “Servant Leadership”.

In this edition, you will find great articles, stories, tips, and interviews. Below are the topics and their contributors:

  • Editorial, Assegid Habtewold
  • Who are Servant Leaders, Mona Singleton
  • Interview, Glenn K. Garnes
  • Servant Leadership and the Healthy Ego, Alix Moore
  • Interview, Yolanda N. Mullings
  • Transervative Leadership, Dr. Barb Niels
  • Tips on Applying Servant Leadership to the Workplace, Carolee Noury

To read the magazine, click here.

If you would like to contribute toward the upcoming two themes, checkout this link for detail:

Contribute toward the upcoming theme- Character in Leadership

VoLBannerForWebContribute toward the last theme for the year 2013:

Character in Leadership, deadline- October 22, 2013

Character means different things for different people. The latter may agree on, at least, one thing about character: Character (its presence or absence) has implications. In this edition, we would like to entertain diverse views about character, its relevance and impact, the most important character elements, and how to develop character, and more.

You may contribute an article or a story toward answering one or more of the following guiding questions:

  • What is and what isn’t character? How it is different from other similar terms?
  • Is character relevant in leadership like other leadership attributes such as communication, teamwork, and so on? If relevant, how much relevant?
  • You might have lists of reasons why character is relevant in leadership. But, is character a deal maker or breaker in leadership? There are two school of thoughts: Character doesn’t matter in leadership- It is personal, and Character matters in leadership. Make your arguments in support of the one you agree.
  • What are the most important character traits? And why are they important than other character traits?
  • What are the prices a leader may pay because of lack of character? And how to avoid or mitigate these prices?
  • What are some of the most important steps to develop character in leadership?
  • What kind of steps organizations can take to help their leaders develop character?
  • And many more…

You can contribute:

  • Article
  • Story
  • Quotes
  • Anecdote
  • Tips
  • Interview… You may answer some or all of the guiding questions under each theme or add some of your own into the mix. You may also use these guiding questions to interview someone you think qualifies (someone who has experience). If you need further info in this regard, please contact us…

To learn about the guidelines to publish on VoL, please visit the Magazine page from our web site.